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How to Build Business Credit from Scratch A Step-by-Step Guide

Posted on November 3, 2024

Building business credit is a foundational step for any entrepreneur looking to secure financial support for their business. In this guide, you’ll learn why business credit is crucial and get a step-by-step outline to help you establish it from scratch. By following these actionable steps, you can set up your business for future financial stability, access better loan terms, and build relationships with suppliers and lenders. Let’s walk through the process of building business credit, even if you're just starting out.

Key Points

· Build Business Credit for Better Financing Options: Establishing business credit can help you access favorable financing options, allowing you to build a credit history specifically for your business and eventually reduce or eliminate the need to use personal credit for business expenses.

· Steps to Establish Business Credit: Start by creating a legal business entity, such as an LLC or corporation, to separate business and personal finances. Determine which structure best fits your business needs. Then, apply for an Employer Identification Number (EIN) from the IRS, which is essential for tax purposes and for opening financial accounts in the business’s name.

· Open a Dedicated Business Bank Account: Research local banks to find the best business account that suits your needs. A dedicated business account helps track expenses, manage cash flow, and creates a clear financial history for your business.

· Build Positive Credit Through Consistent Actions: Once you begin using business credit, focus on consistent practices like paying vendors on time. Regular, on-time payments build a positive credit history, strengthening your business’s creditworthiness over time.

Are you ready to set up your business for financial success?

Here’s why a strong business credit profile can benefit your business:

When a business has strong credit, lenders view it as a reliable borrower. This credibility opens the door to financing options with more favorable terms, such as higher credit limits, lower interest rates, and flexible repayment options. With these advantages, you can access capital more affordably and scale operations or invest in new opportunities with reduced financial pressure. Additionally, using business credit rather than personal credit helps protect your personal assets and ensures the business’s debt is separate from your own financial obligations.

Lower Insurance Premiums:

Many insurance providers assess a business’s credit score to determine premium rates. Companies with good business credit are often rewarded with lower premiums, as they’re seen as more financially stable and less risky to insure. Over time, these reduced insurance costs can free up funds that could be reinvested in the business, whether for hiring, marketing, or expanding your product or service offerings.

Improved Vendor Relationships and Terms:

Vendors and suppliers play a significant role in a business’s cash flow management. When you have strong business credit, vendors are more likely to offer favorable terms, such as extended payment schedules, bulk order discounts, or reduced interest on deferred payments. These terms can improve your cash flow, allowing you to manage expenses more effectively. Furthermore, a good credit history demonstrates reliability and strengthens your reputation, helping you negotiate better deals as your business grows.

Greater Financial Flexibility for Growth and Expansion:

A solid business credit profile enables you to secure higher credit lines that can be used for investments in growth—whether it’s purchasing new property, hiring additional staff, expanding inventory, or marketing to reach new customers. By separating business credit from personal credit, you’re also less likely to max out personal resources, maintaining personal financial stability while building your company.

Reduced Dependency on Personal Credit:

Establishing strong business credit allows you to rely less on personal credit for business expenses. This separation helps protect your personal credit score, especially if you need to take on large amounts of debt or if the business faces temporary financial difficulties. Keeping business and personal finances separate is beneficial for tax, accounting, and liability purposes, helping you manage risk more effectively as you expand.

Establishing business credit takes time, but the rewards, financial independence, a stronger reputation, and lower costs make it worth the effort.

I appreciate having my business credit separate from my personal credit, as it allows me to keep my personal credit in good standing. This separation gives me flexibility for large purchases or simply peace of mind, knowing I have options.

Step 1: Establish Your Business Entity

To begin, you'll need to legally register your business. Choose a structure (LLC, S-corp, or corporation) that aligns with your business goals as we stated earlier and register with your state. This is necessary to separate your business finances from your personal finances, which is essential for building business credit.

Need help with registration? Reach out for a consultation!

Pros of Registering a Legal Business Entity

Forming a legal business entity, such as an LLC or corporation, offers numerous advantages for business owners. Here are some of the key benefits:

  • Protection of Personal Assets:
    Registering a business as a separate legal entity creates a separation between personal and business finances, protecting personal assets from liability for business debts and obligations. This means that if the business incurs debt or faces legal action, your personal assets: such as your home, car, and savings are typically safeguarded. This protection is crucial, especially in high-risk industries or when dealing with large investments, as it reduces the potential for personal financial loss due to business issues.
  • Enhanced Business Legitimacy:
    A registered entity, such as an LLC or corporation, can make a business appear more credible and professional to clients, customers, and investors. Many suppliers, partners, and even some customers prefer to work with registered businesses, as it shows a level of commitment and structure. This legitimacy can also provide a competitive edge in attracting larger clients and securing contracts that may not be available to sole proprietors or unregistered entities.
  • Separation of Personal and Business Credit:
    Registering a business allows you to establish business credit separate from personal credit. This means that your business can start building its own credit profile, eventually enabling it to qualify for financing, credit lines, and vendor accounts on its own merit. With a separate credit profile, any debt or credit activity associated with the business won’t impact your personal credit score, which is particularly beneficial if the business experiences financial fluctuations or requires significant borrowing to grow. Over time, this separation supports both personal and business financial stability.

By creating a formal legal structure, you’re laying the groundwork for long-term security, credibility, and financial flexibility for both you and your business.

Cons of Registering a Legal Business Entity

While there are many benefits to registering a business as a legal entity, there are also some potential drawbacks to consider:

  • Formation and Ongoing Costs:
    Registering a business as a legal entity, such as an LLC or corporation, comes with costs that can vary depending on your state or country. These can include filing fees, annual report fees, and additional administrative expenses, which may not be ideal for startups or very small businesses with limited budgets. Corporations may have higher fees due to more complex legal requirements.
  • Increased Administrative Requirements:
    Legal entities often face more extensive record-keeping, reporting, and regulatory obligations than sole proprietorships. For example, corporations must hold regular board meetings, record minutes, issue stock, and file specific forms with government agencies. Even LLCs, which have fewer formal requirements, may need to file annual reports, keep accurate records, and follow other guidelines. These requirements can be time-consuming and may require hiring legal or accounting professionals, adding to operating costs. 
  • Potential Double Taxation for Corporations:
    One major disadvantage for C corporations is double taxation. This means that the corporation’s profits are taxed at the corporate level, and then any dividends paid to shareholders are taxed again on the shareholders' personal income. While S corporations can avoid this with pass-through taxation, C corporations face this tax structure, which can reduce the overall financial efficiency of the business.
  • Loss of Personal Control:
    When forming a corporation, especially if there are multiple shareholders or a board of directors, the founder(s) may have to share decision-making authority. Corporations are often governed by a board of directors and are subject to shareholder voting, which can dilute the control of the original owners. Even in LLCs, where ownership is typically more centralized, bringing in partners or investors can mean sharing control and making compromises on business decisions. 
  • Additional Compliance and Legal Risks:
    Operating as a legal entity can expose the business to additional regulatory oversight, industry-specific laws, and potential legal liabilities. For instance, certain industries require compliance with strict operational standards, which may lead to fines or penalties if not followed. Maintaining compliance may require legal support to navigate complex rules, especially for larger corporations that face stricter regulations.
  • Complexity of Dissolution or Restructuring:
    If a registered business entity decides to close or change its structure, the process can be complex and costly. Dissolving a corporation or LLC involves filing paperwork, settling debts, distributing remaining assets, and meeting specific legal requirements. Additionally, changing the structure—such as converting from an LLC to a corporation or vice versa may require legal and tax considerations that can be complicated to manage.

In summary, while registering a legal business entity can bring protection and legitimacy, the associated costs, administrative burden, tax implications, and potential loss of control are important factors to weigh when deciding on a business structure.

When I first launched Independent Investors, LLC (the parent company of GreenBank Funding) it was initially established as a corporation (Inc.). However, after experiencing the costs and complexities of filing corporate taxes and due to my business being a startup (pre-revenue), I decided to convert it to a Limited Liability Company (LLC) in 2018.

Step 2: Get an Employer Identification Number (EIN)

An EIN acts like a Social Security number for your business, allowing it to legally hire employees, open a business bank account, and build a business credit profile. You can apply for an EIN for free through the IRS website.

Get started on your EIN application!

Benefits of an EIN (Employer Identification Number)

An Employer Identification Number (EIN) is a unique, nine-digit number assigned by the IRS to identify businesses for tax purposes. While many people associate EINs primarily with large corporations, even small businesses and sole proprietors can benefit significantly from obtaining one. Here are some key advantages of having an EIN:

  • Essential for Business Credit Applications
    An EIN is crucial when applying for business credit, as it allows companies to establish credit under the business's name rather than the owner's personal credit (No PG, no personal guarantee). This separation helps build a strong credit profile for the business, enabling it to qualify for loans, credit cards, and other financing options on its own merit. With a good business credit history, a company can often access larger credit limits and more favorable terms, which are essential for growth and expansion.
  • Enables Business Banking and Payroll Setup
    Many banks and financial institutions require an EIN to open a business bank account. Having a dedicated business account, in turn, separates business and personal finances, which is essential for accurate accounting and financial transparency. An EIN also makes it possible to set up payroll if the business has employees. This simplifies payroll management, ensures compliance with tax regulations, and adds a layer of professionalism to the business.
  • Provides Tax Advantages and Simplifies Tax Filings
    With an EIN, businesses gain access to various tax advantages. For instance, an EIN allows businesses to take advantage of deductions that aren’t available to individuals, such as expenses related to travel, office supplies, and other business-related costs. Additionally, an EIN helps streamline tax filing, as businesses can report and pay taxes separately from the owner’s personal tax obligations, reducing the risk of tax issues arising from mixing personal and business finances.
  • Enhances Business Credibility and Legitimacy
    Having an EIN can boost a business’s credibility. Vendors, suppliers, and partners often view businesses with an EIN as more established and trustworthy, making them more likely to offer favorable terms, discounts, or partnerships. An EIN essentially signals that the business is serious and professional, which is valuable for brand reputation.
  • Simplifies Transitioning to Other Business Structures
    If a business owner initially starts as a sole proprietor but later decides to incorporate or form an LLC, an EIN is required for the new entity type. This makes the transition smoother and more streamlined, allowing the business to grow and evolve without requiring a complete restructuring of its tax identification and records.

In summary, an EIN is more than just a tax identifier. It is a fundamental tool that supports a business’s growth, credibility, and financial health. For any business looking to establish a separate financial identity and gain access to key financial and tax benefits, obtaining an EIN is an essential step.

Step 3: Open a Business Bank Account

With an EIN in hand, you can now open a business bank account, a key step in separating personal and business finances. Having a dedicated account for business expenses strengthens your financial organization and creates credibility with potential creditors.

When I opened my business bank account, I looked for one with a low minimum opening deposit and no minimum balance requirements or fees.

Ready to open your business account? Start here!

Advantages of a Business Bank Account

A business bank account is essential for any business owner looking to maintain clear financial records, build credibility, and simplify operations. Here are some key advantages:

  • Easier Tax Filing and Deductions:
    Having a separate bank account for your business makes tax preparation much simpler. With business income and expenses in one account, it’s easier to track deductible expenses, such as office supplies, equipment, travel, and advertising costs. This organization reduces the risk of mixing personal and business expenses, which can complicate tax filings and raise red flags for auditors. When it comes time to file taxes, your records are more streamlined, making it easier to identify eligible deductions and potentially lower your tax burden.
  • Clear Separation of Finances:
    A business bank account keeps your personal and business finances distinct, which is crucial for financial clarity and protection. This separation not only simplifies accounting but also helps you monitor the business’s cash flow accurately, making it easier to manage budgets, assess profitability, and track financial performance. For legal entities like LLCs and corporations, maintaining a separate account is also essential for protecting personal assets from business liabilities. If personal and business finances are mixed, you risk losing this protection, which can put your personal assets at risk if your business faces financial trouble.
  • Enhanced Business Credibility:
    A dedicated business bank account adds to your business’s professional image, making it appear more legitimate to clients, vendors, and lenders. Clients and customers are more likely to trust a business that accepts payments through a business account rather than a personal account, which can appear less secure. Many suppliers and partners also prefer working with businesses that use dedicated accounts, as this signals financial stability and professionalism. Additionally, if you plan to seek financing, having a well-managed business bank account can strengthen your application and improve your chances of securing loans or credit lines, as lenders view it as an indication of financial responsibility.

In essence, a business bank account provides valuable financial separation, credibility, and organization that supports both day-to-day operations and long-term business growth. It’s an essential tool for managing finances efficiently, staying compliant, and building a strong foundation for future success.

Step 4: Set Up Business Credit Accounts

Applying for Business Credit Cards and Vendor Credit Lines

Building business credit often starts with accessing and responsibly managing credit specifically in the business’s name. Applying for a business credit card or vendor credit lines with suppliers can help establish this credit history, and there are key strategies to consider in doing so effectively:

  • Choose Credit Options that Report to Business Credit Bureaus:
    Not all business credit cards, or vendor accounts report to business credit bureaus (such as Dun & Bradstreet, Experian Business, or Equifax Business). It’s essential to select credit options that do, as positive payment history with these accounts directly impacts your business credit score. Business credit bureaus track how consistently you pay your business obligations, and timely payments will build a positive credit history, which can improve your business credit rating over time. Higher scores make it easier to access better financing options, negotiate favorable terms, and strengthen your business’s financial reputation.
  • Look for Business Credit Cards for Flexibility and Rewards:
    Business credit cards can offer flexibility for covering a range of business expenses, from supplies to travel, and often come with rewards tailored to business needs, such as cashback, travel points, or discounts on office supplies. Using a business credit card responsibly, keeping balances low and paying off monthly statements establishes a record of financial responsibility. Additionally, having a revolving credit account can enhance your credit profile, as it demonstrates that your business can effectively manage varying credit balances and payment schedules.
  • Seek Vendor Credit Lines with Net Terms:
    Many suppliers and vendors offer credit lines with net terms, such as Net-30 or Net-60, which means the business has 30 or 60 days to pay invoices without incurring interest. These accounts not only help with cash flow management but also build business credit when paid for promptly. Net terms can be especially useful in industries with longer project timelines or when managing inventory, as they allow businesses to purchase goods or services upfront and pay later. Consistently paying on time (or even early) strengthens relationships with suppliers and contributes positively to your business credit score.
  • Prioritize Timely Payments to Boost Credit Scores:
    Timely payments are the cornerstone of building good business credit. Late payments or missed deadlines can quickly harm a business’s credit score and can damage relationships with vendors, making it harder to negotiate favorable terms in the future. To maintain a positive payment history, consider setting up reminders or automatic payments for accounts with regular billing cycles. Consistent on-time payments will steadily improve your business credit rating, opening doors to higher credit limits and lower interest rates as your business grows.
  • Monitor Your Business Credit and Adjust as Needed:
    Regularly reviewing your business credit report helps you track your credit-building progress and catch any discrepancies or errors that could negatively impact your score (same as your personal credit). Monitoring your report also allows you to identify new opportunities to improve creditworthiness, such as adding additional credit lines or adjusting credit utilization rates. Many credit bureaus offer subscription services or tools that alert you to changes in your business credit profile, which can help you stay proactive in managing your credit.

I recommend setting up auto-pay with your business credit card companies, even if it's just for the minimum payment. You can always make additional payments when your financial situation allows. This is how I manage my own business credit card payments.

By using business credit cards and vendor accounts strategically, you can build a strong credit foundation that supports future growth, enhances credibility with lenders and suppliers, and makes it easier to access the financial resources your business may need.

Here's a free list of business credit vendors

https://www.uline.com/

https://www.amsterdamprinting.com/

https://creativeanalyticsdc.com/

https://www.epromos.com/

https://www.bsnteamsports.com/

https://www.grainger.com/

https://www.quill.com/

https://shirtsy.com/

Pros of Business Credit Accounts

Establishing business credit accounts is a smart financial move for businesses looking to build a solid credit profile, manage cash flow effectively, and support future growth. Here’s a closer look at the advantages of business credit accounts:

  • Build a Strong Payment History:
    A solid payment history is fundamental to a positive business credit profile, and business credit accounts provide an opportunity to develop that. With each timely payment on credit accounts whether they are credit cards, vendor accounts, or loans (that reports to business credit bureaus) the business demonstrates its ability to manage debt responsibly. This record of on-time payments is tracked by business credit bureaus (such as Dun & Bradstreet, Experian Business, and Equifax Business) and contributes significantly to the business’s credit score. Over time, a strong payment history builds a positive reputation, making the business more attractive to lenders, suppliers, and partners, all of whom are likely to view a good payment history as a sign of financial stability.
  • Secure Better Vendor Terms Over Time:
    As businesses establish a track record of prompt payments, they gain negotiating power with vendors. Many suppliers offer initial credit terms, such as Net-30, which gives the business 30 days to pay invoices. Consistently meeting or exceeding these terms shows vendors that the business is reliable, which can lead to improved terms over time. For example, a business with a good payment history might negotiate for longer payment terms (like Net-45 or Net-60), higher credit limits, or even discounts on bulk purchases. These better terms provide flexibility in cash flow management, helping the business better align payments with revenue cycles and freeing up capital for other needs.
  • Open Doors to Future Financing:
    A strong business credit history can be essential for accessing future financing opportunities. Lenders evaluate business credit scores when determining eligibility for loans, credit lines, and other forms of financing, and a solid credit profile can significantly improve the likelihood of approval. In addition to increasing the chances of securing financing, a good credit history can also lead to better loan terms, such as lower interest rates, reduced fees, and more flexible repayment schedules. This financing can be critical for growth, whether it’s used for expanding operations, purchasing equipment, hiring staff, or investing in marketing. By building business credit early on, companies lay the groundwork for future borrowing needs and ensure they can access funds when opportunities arise.
  • Increase Financial Flexibility and Independence:
    Business credit accounts allow companies to separate their financial obligations from the personal credit of the owners, creating independence that strengthens the company’s financial foundation. This separation enables the business to build its own creditworthiness and avoid placing strain on the owner’s personal credit. Additionally, business credit accounts provide access to revolving credit, which can be particularly useful in managing seasonal fluctuations, bridging gaps between invoicing and payment, or covering unexpected expenses. This financial flexibility allows the business to be proactive in its operations, ensuring that day-to-day expenses don’t hinder growth opportunities.
  • Enhance Business Credibility and Professional Image:
    A business that has established credit accounts and a positive credit profile is seen as more credible by clients, suppliers, and partners. Companies with strong credit profiles are often perceived as stable and trustworthy, which can increase customer confidence and create stronger business relationships. Vendors and suppliers are also more likely to extend favorable terms to a business with a solid credit profile, further strengthening the business’s ability to manage costs and maintain a good standing in the industry.

In summary, business credit accounts offer multiple advantages that support both immediate cash flow management and long-term growth. By building credit responsibly, companies position themselves to access financial resources, negotiate favorable terms, and enhance their credibility. These are key factors in sustaining and expanding a successful business.

I stopped using business credit cards that report to my personal credit profile and now only use those that don’t. This approach has enabled me to build a strong business credit history while keeping my personal credit profile unaffected.

Contact us to learn which business credit cards are best.

Step 5: Pay on Time and Monitor Your Credit

Once your business has credit accounts, on-time payments are essential for building a good credit score. Monitor your business credit with bureaus like Dun & Bradstreet, Experian Business, and Equifax Business to ensure your efforts are paying off.

Want to simplify monitoring? Get your business & personal credit scores all in one place. 

Pros of Monitoring Business Credit

Monitoring business credit is a critical component of maintaining financial health and ensuring the long-term success of your business. It provides invaluable insights that help protect against risks, optimize financial decision-making, and build a strong financial reputation. Here’s a deeper dive into the specific benefits of actively monitoring your business credit:

1. Detect Errors or Fraud Early

One of the primary advantages of monitoring your business credit is the ability to catch errors or fraud before they escalate. Small inaccuracies, like incorrect payment histories or outdated business information, can negatively affect your credit score and make it difficult to obtain financing or favorable terms with suppliers. In some cases, these errors might be caused by data entry mistakes, missed payments that were reported inaccurately, or other administrative issues.

More seriously, monitoring can help detect fraudulent activity, such as unauthorized accounts or credit inquiries made in your business's name. This is particularly crucial for businesses that may be at risk of identity theft, where fraudsters could use your company’s information to open lines of credit. Early detection allows you to act swiftly—disputing errors, notifying creditors, or even freezing accounts—thus minimizing the financial damage and protecting the integrity of your business’s credit profile.

2. Understand Factors Affecting Your Credit Score

A business credit score is influenced by several key factors, including payment history, credit utilization, length of credit history, and types of credit used. Regularly monitoring your credit gives you visibility into how these factors are impacting your score. This knowledge allows you to pinpoint areas for improvement. For example:

  • Payment History: If your score is being affected by missed payments, you can prioritize making timely payments or work with creditors to arrange payment plans.
  • Credit Utilization: If you're using a large percentage of your available credit, it can lower your score. Monitoring this metric helps you manage credit usage and avoid maxing out credit lines.
  • Credit Mix: A diverse range of credit types, such as revolving credit (credit cards) and installment loans can positively influence your score. If your profile is lacking in this area, you may consider seeking additional credit lines or financing options.

By understanding the specific factors that influence your score, you can take actions to improve it. This proactive approach ensures you’re not caught off guard by a low score when you need financing, and helps you make smarter decisions that lead to better creditworthiness over time.

3. Take Control of Your Business’s Financial Future

Monitoring your business credit gives you control over your financial direction. With real-time updates on your credit profile, you can take immediate steps to address any issues that may arise. For example, if your credit score drops unexpectedly, you can review the report to understand why and take corrective action, such as paying down outstanding balances or disputing any errors. By staying informed, you can also better plan for future financial needs.

Regular credit monitoring helps ensure your business is always ready for growth opportunities. It allows you to evaluate your current creditworthiness and make decisions about financing, expansion, or strategic investments with greater confidence. Whether you’re applying for a business loan, seeking new vendor relationships, or negotiating with suppliers, a well-maintained credit profile boosts your credibility and opens up more favorable terms.

Furthermore, by monitoring your business credit regularly, you are equipped to respond quickly to any external changes that may affect your financial situation. For example: if you notice an unusual drop in your score, you can address it before it impacts a loan application or negotiation with a vendor.

4. Enhance Your Business’s Financial Stability and Access to Resources

Consistently monitoring and managing your business credit helps ensure your company remains financially stable. Businesses with a strong credit profile are more likely to secure favorable financing options, including lower interest rates, higher credit limits, and more flexible repayment terms. Monitoring helps you understand exactly where your business stands in the eyes of lenders and vendors, so you can be prepared to take action before credit-related issues arise.

Additionally, a good credit score allows you to access resources that can fuel your business’s growth. From obtaining working capital to negotiating better vendor contracts or even attracting potential investors, maintaining a positive credit history opens the door to various business opportunities.

5. Minimize Financial Risk and Make Informed Decisions

Regularly reviewing your credit report can also highlight any potential risks or patterns that may hinder your business’s financial growth. For example, high debt levels, late payments, or dependence on a single supplier or lender can reveal potential vulnerabilities that need attention. By monitoring your credit, you gain valuable insights that help you make informed decisions to mitigate these risks.

For example: if you spot that your business is too reliant on short-term debt, you may decide to work on paying it down and focus on building more equity or long-term financing. If you notice that a particular vendor is frequently reporting late payments, it could be a sign to explore alternative suppliers or renegotiate payment terms.

Conclusion

Building business credit from scratch is achievable by following a series of structured steps: establishing your business, obtaining an EIN, opening a bank account, using credit accounts, and consistently monitoring your score. By being diligent in these steps, your business can develop a strong credit profile that supports growth and financial health.

Ready to take the next step in building your business credit? Contact us for personalized guidance!

FAQ’s

How long does it take to build business credit? Building business credit is a gradual process that typically takes several months to start seeing initial results. With consistent positive financial behavior such as paying bills on time, keeping debt levels manageable, and establishing relationships with vendors and lenders business credit can significantly improve over time, often within a year. However, it’s important to remember that building strong business credit is an ongoing effort. To maintain and strengthen your credit profile, aim for consistent, responsible financial practices beyond the initial period.

Can I build business credit without using personal credit?Yes, it is possible to build business credit separately from personal credit by establishing a legal business entity, such as an LLC or corporation. This process involves applying for a federal Employer Identification Number (EIN) and opening business accounts that report to business credit bureaus. By managing these accounts responsibly, you can establish a credit profile for your business that remains independent of your personal credit history. Over time this separation can protect your personal credit score and allow your business to access credit solely based on its own performance.

What’s the most important factor in building business credit?Payment history is one of the most critical factors in building a strong business credit profile. Timely payments to vendors, lenders, and creditors reflect positively on your business credit report, signaling to future creditors that your business is reliable and low risk. Even one late payment can impact your credit score, so it's essential to prioritize paying bills on time. In addition to payment history, managing debt levels, maintaining a healthy credit mix, and establishing good relationships with business creditors can further enhance your business credit profile.

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